
Remember when Dick Cheney,back in 2001 (pre-9/11), grumbled that “Conservation may be a sign of personal virtue, but it is not a sufficient basis for a sound, comprehensive energy policy”? Well, perhaps as conservatives always like to say, people need to take more personal responsibility (nothing wrong with re-assessing your consumption patterns and lifestyle choices or, for that matter, with putting grassroots pressure on “leaders”). But if you’re inclined to count on purely personal decision-making, all else equal, as what will get us out of the climate change conundrum, then good luck!
I recently leased a new car (and, on that occasion, figured that perhaps it’s time to move back to an area where public transit and walking and bicycling are real options instead of faint desires). I thought I would opt for a Prius, the most efficient passenger vehicle currently available in the US.
The local Toyota dealer kept pushing the latest Camry model. I marched over to the display, placed enticingly in a prime showroom spot. The EPA fuel economy sticker in the side window read: City 19 mpg, highway 28 mpg. I stumbled backwards, shocked at the low numbers.
I soon enough found out why the dealer kept mentioning the Camry despite my insistence that fuel efficiency was the most important criterion for me. He gently explained that the financing offered by Toyota made the Camry a real steal, while the Prius would cost me about TWICE as much in monthly lease payments, pricing it way out of reach for someone with a family of four and ballooning costs for housing, health care, and the kids’ college education.
So, while Toyota parades around as a green car company (it certainly does much better than the infamous Big Three out of Detroit), its day-to-day policy suggests a more complicated picture. It’s not just that Toyota also manufactures a monster truck like the Tundra or a line of Lexus cars on horsepower steroids, or sided with other carmakers in opposing higher U.S. mileage standards. Financing of car purchases is where the rubber hits the road, so-to-speak.
Clearly, Toyota and other automobile manufacturers will continue to put profits above planetary interests. So, let’s make a little alteration to Cheney’s dictum: “Conservation may be a sign of personal virtue, but it needs to be accompanied by a sound, comprehensive energy policy.”
The recently passed energy legislation that stipulates that car manufacturers increase the average mileage of new cars and light trucks to 35 miles per gallon by 2020 may seem like the right step. Compared with the absurdly out-of-date current CAFE standards, that’s certainly true. But as the International Council on Clean Transportation points out, in international comparison the United States lags badly behind Japan and Europe.
Another personal virtue—acting to press lawmakers to do the right thing—is another key ingredient in putting together a meaningful energy policy.
